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Product Marketeer
Job Reference: 331/RW
Salary: £27000 Per Annum
Permanent, Full-time
Group Business or Area: KCS
Location: Commercial Services Group, New Hythe Lane, Aylesford, Kent, ME20 7FE
Closing Date: 20 May 2022
Interview Date: TBA
The Role
The STEM (Science, Technology, Engineering & Maths) Product Marketing role forms part of a newly created Primary & Secondary Marketing division. The successful candidate will play a key role in delivering significant growth for KCS in the STEM channel. The successful candidate will be responsible for all forms of STEM marketing, as well as developing the STEM proposition and go to market strategy, whilst working with key schools and partners. We are looking for a hungry, driven and commercially minded individual to join the team.
Key Duties
- Become a product expert within the STEM market, meet with customers and suppliers and attend relevant events and CPD training
- Manage and develop the STEM product life-cycle from market requirements to product release, implementation, adoption and iteration
- Specify market requirements for current and future product developments by conducting market research supported by on-going visits to customers to gain market insight
- Communicate effectively with key stakeholders, ensure business and customer goals are met
- Utilise data to understand customer needs and behaviours and enable the team to transform that knowledge into product enhancements and new features
- Conduct competitive research and analysis, analyse and report on market trends
- Develop marketing content to raise the profile of STEM across all of our marketing channels, including offline and digital
- Responsible for the creation of the STEM section within the catalogue and any additional tactical catalogue creation. Write product copy and create product imagery that is best in class
- Work across the business to understand goals, budget and plans for your ranges
- Identify and develop third party partnerships that support increased engagement